BB creams have been used by women in Asia for years and are now becoming all the rage in the US. What are they? We’ll, BB creams are a type of tinted skin treatment with the benefit of high-performance treatments such as anti-agers, antioxidants, brighteners, and botanical actives. Combined with high-level sunscreen, coverage, and moisture, BB creams are meant to even skin tone and reduce the appearance of redness, blemishes, and wrinkles. While Dr. Jart was the original BB expert, Sephora also recommends Dr. Brandt (not pictured).