BHLDN (Beholden) is the new bridal and special occasion shop launched by Urban Outfitters, which also owns Anthropologie and Free People. I discovered BHLDN while visiting Chicago a few weeks ago and was impressed by the quality of the merchandise (including Repetto ballet flats), the variety of price points (dresses from $200 to $5000), and the sophisticated space with white washed re-purposed wood. More Anthropologie than Urban Outfitters, BHLDN is a bit vintage and a bit ethereal. It’s a fun find, but only available online and in Chicago / Houston for now!
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